Notes
Outline
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An Overview for Growers and Packers
Fruit and Vegetable Consumption
Between 1970 - 1997, the U.S. per capita consumption of fruits and vegetables increased 24 % !
577 lbs to 718 lbs per year
Fruits and Vegetables
Promotional campaigns to increase produce consumption to at least 5 servings a day.
      U.S. Dietary Guidelines
      Healthy People 2010
      National Cancer Institute
      Produce for Better Health Foundation
Fruits and Vegetables
Significant increases in the number of produce associated foodborne disease outbreaks in the U.S.
Produce associated outbreaks per year more than doubled from 1973-1987 and 1988-1998
Why are Foodborne Illnesses Increasing?
Complexities of the Food System
Aging of the Population
Chronic Illnesses / Compromised Immunity
Awareness of Hygiene & Risks Changing
Changing Microorganisms:
More Virulent Strains
 Adapting to Stresses
Fruit and Vegetable Bacterial Outbreaks: 1988 - 1998
US Produce Outbreaks: 
1990 - 1998
Fruit and Vegetable Outbreaks
by Origin of Produce:  1990 - 1998
Why Should We Care?
Every year foodborne illnesses result in:
76 million cases of foodborne illness.
325,000 people hospitalized for foodborne illness.
5,200 needless deaths each year.
Economic losses between 10-83 billion dollars.
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Produce Associated Outbreaks Affect Business
Strawberry industry lost an estimated $50 million in 1996 after mistakenly being indicated as the source of pathogens in an outbreak.
Odwalla shareholder value dropped almost 41% ($12.4 million) in six months after outbreak.
Work against produce promotions campaigns.
Produce Associated Outbreaks Affect Business
Food retailers interested in food safety & addressing the issue because of consumers.
Food retailers are requiring third party inspection of farms that supply produce and certification of Good Agricultural Practices.
Growers/packers are having to absorb the costs of these inspections.
Vulnerability of Produce Industry
Low levels of sporadic contamination
Low levels of infectious dose
Severity of disease
Hemolytic Uremic Syndrome (HUS)
Life threatening
Survival/growth under acidic conditions especially E. coli O157:H7
“I can always wash the produce before I eat it or sell it”
Many studies indicate that once the fruit is contaminated, the pathogens are difficult to remove.
Prevent contamination.
Control multiplication.
What are my chances of causing a foodborne illness outbreak?
The chances are low, but the consequences are dire…..to both people and your business.
It is possible to have been in business for 20 years and have never had a problem, but that does not insure no problems in the future.
Everyone’s  commitment is important.
What Can We Do To
 Minimize the Risks?
Current Regulatory Climate
Current Regulatory Climate
Increased recognition of the inefficiencies of a patchwork of agencies that regulate food
US Department of Agriculture (Meat & Poultry)
Food and Drug Administration (Inspection and enforcement, review of additives)
Environmental Protection Agency (water quality, pesticides)
Centers for Disease Control (disease surveillance)
U S Department of Commerce (seafood inspection)
US Department of Treasury (alcoholic beverages)
US Customs Service (import inspection)
US Department of Justice (enforcement of laws)
Federal Trade Commission (advertising)
The “911” Aftermath
Thinking the unthinkable
External and internal threats to product safety
Proposals before Congress would give FDA new powers to:
inspect the records
to trace the source and chain of distribution of food, and
to temporarily detain food if it is believed to present a threat of serious adverse health consequences or death to humans or animals
New discussions to on combining government agencies to make them more efficient
Contamination With Microbial Pathogens:  Where Can It Occur?
Evaluate the Whole Operation
Irrigation and Wash Water Sources
Manure Source, Use, and Handling
Farm and Equipment Sanitation
Packinghouse Sanitation
Employee Training and Hygiene
Food Safety is a Shared Responsibility
Each segment of the food system has a role to play in controlling food safety hazards
In the orchard
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PREVENTION is the Key to Reducing Microbial Contamination
of Fresh Fruits and Vegetables